Megan is a Consultant Lobbyist and Manager of Digital Strategy and New Business at Pathway Group.
For the past five years, she has worked closely with senior partners at Pathway Group, engaging government at the provincial and municipal levels on behalf of clients. She consults on strategy, communications, campaign execution and regularly coordinates Lobby Days at Queen’s Park.
As Manager of Digital Strategy and New Business, she designs and implements effective digital and social media campaigns, including: content strategy development, SEO strategy, pay-per-click campaigns, community management and digital analytics for small and large organizations in both in the commercial and non-profit sectors.
For ten years before coming to Pathway Group, Megan worked in the cultural sector as an actor, producer and company manager for non-profit theatre companies. She has produced and programmed festivals, large public events and exclusive runs; managed project and annual budgets, successfully fundraised through government and foundation grant writing and donor engagement, and appeared on stage and film in Canada and internationally. She remains connected with cultural industries in Canada, bringing a deep understanding both of art practice and non-profit realities to her lobbying and marketing work.
Megan holds a B.A. in Speech Communication and Drama from University of Waterloo, a certificate in Social Media Marketing from George Brown College, and is a graduate of the acting program of The National Theatre School of Canada. She also teaches Wellness and Lifestyle at George Brown College, is a certified yoga instructor, and a mother of two.